Ask any AI assistant who’s leading the way in AI search and you’ll get a very confident answer. We think it’s about time that answer came with a trophy.

For more than 15+ years, The Search Awards series has celebrated the very best in search across the world. From the UK, European, US, Global, APAC  and MENA Search Awards, we’ve seen it all: algorithm updates, SERP shake-ups and more updates to the way SEO is tracked than we care to count.

Now search has a brand new front page. And we’re bringing everything we’ve learned to it.

Introducing the UK AI Search Awards, in partnership with Diginius. A first-year awards programme, built on a trusted legacy, celebrating the people, brands and tools shaping how the UK gets found in AI-generated answers.

Year one means no reigning champions and no previous winners. Just a wide-open field waiting for the first names to be written into the history books (and, inevitably, cited by every LLM going).

Search has gone from ten blue links to one confident answer, and the sharpest teams are already earning their place in it. Whether you call it GEO, AEO or “that thing the client keeps asking about”, these awards recognise the work that gets brands mentioned, cited and recommended.

So who’s it for? Brands, agencies, in-house teams, freelancers, emerging talent and mentors leading the charge, plus the tech and tool builders powering it all behind the scenes.

There’s only ever one first year. Prompt your team, gather your results and be the first answer.